We’re really excited to welcome Natalie Frattasi to North Product Design and so that you could get to know her a little better we have asked her a few questions about her experiences in the design world so far.
I’m sure that you will all join me in wishing Natalie the best of luck in her role as an industrial designer.
Stay tuned to see more of her work over the coming months….
Why did you become a designer?
For as long as I can remember, I’ve always either had a pen and paper in my hand doodling away, or pulling toys apart to see how they work and go back together. My favourite pastimes as a child were crafts and playing with meccano. That being said, I’ve always considered myself to be a naturally creative, intuitive person and from a young age eager to pursue a career within design. I really enjoyed all the creative subjects in my early education, and so ‘Product Design’ seemed the natural progression for my career, and I’ve not looked back since.
What is your best achievement or product?
As I’m still relatively early on in my design career, although I have worked on numerous projects in my previous role, I didn’t feel that they were my own personal product achievement. And therefore I feel my biggest achievement so far, is getting to the stage I am in my career. After 2 years within the design industry, coming straight from University I have learnt more than I could have imagined in such a short time, and I am now ready to pursue and take my design career to the next level.
What is your favourite brand and why?
I’m inclined to say apple because of the consistent product styling and highly regarded brand definition within its field, apple is a brand I truly respect and admire.
However, as I’ve always been a great lover of sports, and a slightly obsessed lover of footwear, especially trainers, a brand that has always stood out for me is Adidas. The simple branding of those three stripes is recognised worldwide in a multitude of fields, whether is be footwear, sportswear, electronics, training aids, the list goes on and on. Continuously pushing the boundaries, actively on the lookout for the next big thing, a prime example is the boost technology in their footwear, who knows what will come next.
Are there any upcoming trends in your particular field?
When working within a design consultancy, a completely project varied environment, you are unaware of what the next project may be. And therefore the importance of being able to make decisions fast is invaluable. 3d printing enables us to do just that, to make decisions fast. The need to prototype ideas quickly is essential, and therefore the future of 3D printing capability is a big necessity within the industry.
Do you have any advice for up and coming designers?
Be a sponge! Take in as much information as possible. Every day within the design industry is a learning experience, even if you don’t feel like you‘re actively involved, just by being submersed in that environment, the lessons you will learn are invaluable.
What’s your favourite part of the design process and why?
Bringing your ideas to life, whether that be putting pen to paper or prototyping a concept. I love to visualise, to be able to take the steps necessary to make the product come to life. I really enjoy the prototyping stage, whether that be card modelling, foam modelling or a 3D print, I like the reward of being able to see the idea in my head, become a physical ‘thing’.
Where is the best place you have worked and why?
My previous role in a lighting company, was an essential part in the development of my career. I walked into the role truly blind, and somewhat scared and nervous as I didn’t know what to expect. But after 2 years, I walked out a better designer, with lifelong skills, experiences and a head full of valuable knowledge.
What’s your favourite design tool?
I’d like to think I’m a bit old school, my favorite design tool has to be pen and paper. You never know when you may be inspired by something that sparks an idea in your head. I like to carry a little sketchbook in my bag so I never miss out on any opportunity to get an idea down. And it also works well if when I’m out and about, and a little bored, a doodle session is always a good pastime.