Thoughts and insights from the North Product Design team.
The future of sustainable product design is in our hands
There is a certain romance involved in designing and creating something new. However the anticipation of success and potential rewards can be addictive and often clouds rational thinking during the product development process. This results in products that may look and feel great, but aren’t as profitable as the business needs them to be.
A few weeks ago an episode of the blue planet aired on TV, featuring the damaging effects of ocean plastic and the dicipline of sustainable product design has been put at the forefront of our industry. In order to achieve change, quite often brands need their customers to vote with their wallet and this change in attitude, as consumers are educated on pollution, is bringing about real change. Brands now need to be seen to be making a shift towards true sustainability to stay in favour and marketing executives are now taking every chance to highlight their products’ green credentials.
The Zock metatarsal injury protector is the latest NPD product to be launched, soon it will be ready to buy online, but how did we go from an idea to the final product? Here is the story …
As I write this I am returning from what has turned out to be my most challenging trip to China since I first started to go there over 10 years ago.
Delayed flights, adverse weather, jet lag. These things are the norms for any long distance flight, particularly when taking domestic flights in China like I had to this time. I was used to that though, they were things I had experience of. The challenge came in having to justify why I was there to factory owners who were sceptical of my visit.
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